I would make up to $60/day selling lemonade in front of my parent’s house. What made this lemonade different from every other stand on the block? The customer experience. Everything was carefully designed to surprise and delight my neighborhood consumers with features like crushed ice, a slice of lemon, and a fresh peppermint leaf from the garden. I’ve been hooked on creating unique value ever since.
Today, I help product teams create more valuable offerings that are both better and cheaper than their competitors. I facilitate the process of choosing markets, casting a product vision and architecting offerings alongside the customer.
“This. Changes. Everything.” Those are the words that I live for. For big wins and big impact with teams that are transparent with their customers and care about doing good in the world. I wrote the High Five Manifesto as a collection of behaviors that stem from the belief that when we are not just effective, but kind, we win more often.
I’m an avid learner and a student of peak performance. I love to travel, photograph, play music, body hack, cook, garden and generally create and discover. I volunteer at Fathers Eve and I’m a regular virtual guest lecturer at my alma mater, Louisiana State University.